Associate Member DFS Offers Incentive on Holiday Postcards

Imprinted Holiday Postcards for Customers...

Holidays: a Great Time for
Print Shops to Boost Business

For small and quick printers, the Holiday Season is a good time to pick up extra business and impress customers with value and services the competition doesn’t even offer. The Holiday Season is special because businesses purchase a large share of the 1.6 billion printed Holiday cards sold. Moreover, local printers are positioned ideally to provide what businesses want: Holiday greetings that are customized, branded and have a personalized message while requiring less effort and less money. Postcards and outsourced services are the secrets for Holiday success for many printers.

Personal Holiday Postcards Made EasyVirtually any digital print shop can personalize, customize, address, print and mail Holiday postcards for less than half of what businesses typically spend on Holiday card-envelope sets. For those print shops who don’t do variable data printing, outsourcing the creation of pre-addressed, personalized postcard print files makes the process easy:

  1. Printers create Holiday postcard artwork for customers using stock images and personalized Holiday messages such as incorporating recipients’ names, front and/or back,
  2. Printers send postcard artwork and customers’ address lists to Digital Formatting Services, (an NPOA Affiliate Sponsor www.PrintShopMarketing.com). DFS merges artwork and address lists and sends back printer-ready files for printing the Holiday postcards.
  3. After printing and cutting, printers put First Class stamps on the pre-addressed Holiday postcards. This very “personal touch” also makes them ready to drop in any mailbox…Done! 

Since DFS does the all hard stuff, printers do what they do best…design, print and satisfy customers. See examples and get your questions about Holiday postcards answered here… 

More… Printers should also see what DFS calls its “font-app” that replicates very realistic looking handwriting. This is a great application to personalize Holiday postcards even more.

In addition to the special pricing DFS offers for Holiday postcards, they offer NPOA members an incredible deal – DFS will create print files (personalized and pre-addressed) at no charge for NPOA members wanting to send out Holiday postcard samples to their customers. What better way to demonstrate the value and impact of custom, personalized Holiday postcards than to send samples to customers in October? Call DFS (888 977 4711) for more details or see them at www.EZ-VDP.com or www.PrintShopMarketing.com.

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