Publisher Offers Tips on Best Copier Pricing

Do Contracts Promoted by Associations
And Franchisors Offer the Best Deals?


Newsletter Publisher and guest columnist Dirck Holscher offers 14 steps for getting the very best deal on your next color or B&W digital printer/copier. Holscher refutes the often-held belief that you must have access to association-negotiated purchasing contracts or special pricing offered by franchisors in order to strike the best deal on a digital printer or copier.

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Order Sign Study Today and Save 15%

Pre-Order and Save 15%

Signs & Wide Format Pricing Study
Set for Release Week of June 1st

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Signs & Wide Format Study Released

100+ Page Pricing Study Released

NPOA Signs & Wide Format Study
Distributed to Participants June 3, 2015

All owners, both NPOA members as well as non-members, who participated in the 2015-2016 Signs & Wide Format Pricing Survey have received a link directing them to a confidential site for downloading this just released study. Look for the email with the subject line: "Confidential - Your Sign Study PDF Link." To confirm whether you are on the official distribution list please click here. If you believe you participated in this study, but do not find your name on the list, you will be asked to provide copies of your previously submitted survey form to confirm your participation.

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NPOA Offers Early Look at Sign Study

NPOA Offers Preview of 2015-2016
Signs & Wide Format Pricing Study

The 2015-2016 Signs and Wide Format Pricing Study, published by the National Print Owners Association and QP Consulting, Inc., is scheduled for release on or before June 1, 2015. NPOA’s soon-to-be-released study contains more than 800 average, median and unit prices for a broad variety of sign products and services.

More than 230 firms participated in this latest association sponsored survey. According to preliminary data, the average annual sales for our survey participants in 2014 was $1,421,000, while the median sales was $765,000. When asked what “What percent of those sales were attributed to signs and wide format products” the average was 9.8%, or $139,000. The median percent of sign sales was 6.2% or $47,600. Below is just one of more than two dozen graphs and charts scheduled to appear in the final study. Visitors can get more information about what to expect from this new study by Clicking Here. NPOA members can get an even closer, "early bird" look at average ratings provided by survey participants for specific printers, RIPs, laminators and cutters by visiting this special Members Only page.

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NPOA Provides Peer Group Assistance

NPOA Launches Peer Group Page

NPOA Assists Members
With Peer Group Data

Following up on promises made by NPOA to attendees at its 3rd Annual Owners Conference in Orlando last month, NPOA has now launched a new, "Members-Only" page to provide association members with some of the basic information needed to decide whether peer groups are the "way to go," and who to contact if you wish to further pursue the goal. The idea for providing such assistance came during a popular seminar at the conference titled "Pick Your Partners" and hosted by popular industry consultant Mitch Evans.

Peer Group Panelists Ed Guiles (ASAP Printing, Okemus, MI), Dave Monto (Dutchess ProPrint, Wappingers Falls, NY) and Sam Pulice, (Mojave Copy & Signs, Victorville, CA), all stressed to the audience how membership in peer groups had benefited their own operations. The panelists also stressed the importance of being willing to both give advice as well as accept advice from fellow peer group members. "If you're not willing to share detailed financial information about your company's performance, both the good and the bad, then peer groups are probably not for you," was one of the themes addressed during the fast-paced presentation. 

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NPOA Releases First Conference Photos

NPOA Conference Sets Attendance Record

More than 160 NPOA Members Show Up
For Owners Conference in Orlando

Ryan Sauers, one of many popular speakers at NPOA's 3rd Annual Owners Conference in Orlando, FL April 16-18, poses with his daughter Brooke just prior to conducting one of two of his popular seminars. Brooke was also one of the hits at the NPOA popular Ideas Exchange as she raced between tables offering the mike to attendees who wanted to share their winning ideas for increasing sales and marketing efforts. For more photos taken at the conference click here. To view photos of conference attendees posing with the ever-popular Mickey Mouse, click on Mickey Mouse.

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Sign Survey Closes with 200+ Responses

More Than 200 Firms Complete
Sign & Wide Format Survey!

NPOA closes out sign survey with more than 200 respondents.... NPOA's first-ever survey of pricing practices in the sign industry ended with a bang, receiving more than 40 surveys in the last five days! Early examination of the data indicates an extremely low margin of error, thus assuring that NPOA will be able to publish highly accurate data on some of the most common sign products and services.

The New Survey is expected to be released in late May. All firms submitting a completed survey will receive a free copy of the final study. The survey covers some of the most popular services in the sign industry, including laminating charges, banners, and posters. The study will include specific pricing for substrates such as Foam Core, Coroplast, ACM, aluminum and magnetic. Pricing data will include pricing based upon square footage, quantities and specific sizes.

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Survey Advantage Releases New Video

Leveraging Print MIS Customer Data to drive leads

Customer Loyalty and Lead Generation
Webinar Video Released by Survey Advantage

Survey Advantage, an NPOA Associate Member and Vendor Partner at the association's upcoming conference in Orlando, has just released a 7-minute video detailing how printers can increase repeat purchases, improve customer retention, generate leads and drive 5-star online reviews to their website. The new video highlights the many unique features of Survey Advantage's special CustomerPulse™ service, according to Michael Casey, President of Survey Advantage. Casey has been involved  in customer service, sales, and marketing for more than 30 years and currently helps more than 700 printers from across the country.

Many printers fail to leverage loyalty - According to Casey, 82% of print buyers are very likely to recommend their printer to other business owners, but few printers effectively leverage this loyalty. Learn how printers use CustomerPulse™ to drive five-star reviews to help them further market their business. In this  7-minute video, Casey shares an innovative way to leverage customer loyalty to drive sales and marketing. Survey Advantage is a NPOA Vendor Partner. Click here to view the video.

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NPOA Releases Conference Survey Results

Members Respond to Survey on Conferences

Almost 70% of NPOA Members
Say Conferences Are Important! 

Thanks in large measure to the willingness of NPOA members to provide their input, the Board of Directors of the association has received some valued input as a result of a NPOA Member Survey conducted in early March 2015. The survey was designed to elicit member opinions on topics such as annual conferences, association services and topics of greatest interest. The new survey uncovered some interesting results regarding the value of annual conferences as well as the potential value of taking shorter programs and seminars "On the road."

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Meet NPOA's Newest Board Member

Meet NPOA's Newest Board Member...

3rd Generation Print Shop Owner
Is Appointed Secretary of NPOA

Betsy Allen, a third generation print shop owner from Cortland, NY was recently elected by the NPOA Board of Directors to fill an existing vacancy on the board. She will fill the position of "NPOA Secretary." For a complete list of officers, click here. Betsy has been working in the printing industry full-time for thirty years. She grew up in her family’s shop, Cortland Press, which was started by her Grandfather, Hershel Cross, in 1957 and was passed on to her parents in 1978.  

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Deadline Approaches on Key Sign Survey

First-Ever Survey Covers Pricing
For Signs, Banners & Decals

NPOA is proud to launch a brand new survey designed to help small to medium size companies currently providing sign and wide format services get a better handle on pricing practices! Every firm that submits a completed survey by the April 3, 2015 Deadline will receive a complete copy of the final study. We estimate this survey should take less than 20 minutes to complete. Don't miss out on receiving what promises to be a premier pricing study on signs and wide format.

The Process for Receiving you FREE copy is simple - First,  click here or the link to the left to download the PDF worksheet. Once completed, you will then go to our survey site where you will re-enter your prices into our on-line Electronic Survey Form. You will receive your FREE study within 45 days after the deadline.

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NPOA Membership Map

Ever Wonder if a NPOA Member is Nearby?

 Traveling across the country or just looking for a fellow NPOA member that might be located nearby? Simply visit the NPOA  "Our Member Map" where you can zoom in or out as well as pan across to find specific members and their locations. Sorry, the map above does not depict our three members in Hawaii, the West Indies or our long-time NPOA member Harry Brelsford located in Australia.

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Learn From Smarter People

Will Rogers

"A man only learns in two ways, one by reading, and 
the other by association with smarter people."
NPOA offers the ideal opportunity to associate with smarter people at its upcoming Owners Conference, April 16-18, in Orlando FL. 
We've assembled a great cast of industry experts, consultants, vendors as well as individuals such as yourself and provided the forum for attending some outstanding educational sessions designed to help you grow your business, AND It's not too late to register for this conference. Click here to view the conference agenda, or go directly to our conference registration form. We look forward to seeing you in sunny Florida.

EDDM Webinar Video Now Available

NPOA Releases New Webinar Video

The Power & Simplicity of Every Door Direct Mail

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Betsy Allen and Xerox

Xerox Video Features NPOA Member

Xerox Releases Video on New Versant 80

Betsy Allen, owner of Cortland Press & Carbon Copies, Cortland, NY, and newly elected member of the board of directors of NPOA, is star in a new video released by Xerox. Cortlant Press is currently beta-testing the brand new Xerox Versant 80 Production Color Printer. Because of Cortland's reputation for superior quality, attention to detail and the diversity of the jobs they run, Cortland was one of only two test sites in the world selectedby Xerox for the initial beta testing. The video highlight's Allen's shop as well as the versatility of the new digital press. For additional information on the Versant 80, go to: Check-out our blog in the next week or so for additional information on Betsy's recent election to the NPOA Board of Directors, where she will fill the position of NPOA Secretary. 


Member Survey - Last Chance!

NPOA Needs Your Input

Please Give Us 5 Minutes of Your Time

Our latest member-survey will close-out Wednesday, March 4th at midnight, and we'd definitely like to hear from you before that happens. We are constantly striving to improve our member services, and one of the best ways to do this is simply by asking for your opinions and asking you what you want from your association. Please take our five-minutes survey by clicking here.
As always, there are no secrets at NPOA. This is an association run by printers for printers, and consequently we will report the results of this survey probably within the next two weeks. Thanks for your help.

Early Bird Deadline Extended!

"Early Bird" Registration Deadline
Extended to March 15, 2015!

Procrastinators as well as printers who are still digging out from record-snowfalls this winter just got some great news!
NPOA's Conference Coordinator Becky Whatley announced this weekend that the "Early Bird" Deadline for registering for NPOA's Owners Conference has been officially extended to March 15th!
Instead of paying $525 (post "Early Bird" rate), attendees can still save $80 and register for this outstanding conference for only $445 for primary registrants and $395 for additional registrants... plus, of course, our low, low social registrations fees of only $99.00.
Conference Highlights - Click here to view our Conference Highlights page as well as to complete our easy-to-use, two-minute registration form.  Remember to make your hotel reservations as soon as possible sine our guaranteed room block is filling up fast!

NPOA 5-Minute Memember Survey

Take our five-minutes survey...
NPOA Needs Your Input
NPOA is constantly striving to improve member services, and one of the ways we do this is simply by asking for your opinions and asking you what you want from your association. Please take our five-minutes survey by clicking here. As always, there are no secrets at NPOA. This is an association run by printers for printers. We will report the results of this survey probably within the next two weeks. Thanks for your help.

2015-2016 Mailing Services Executive Summary Now Available

Another Members-Only Service from NPOA...

Mailing Study Executive Summary Now
Available in NPOA "Members-Only" Section

The "Executive Summary" of the 2015-2016 Mailing Services Pricing Study is now available for download from the Members-Only portion of our web site. The summary is 52-pages in length and provides a solid, in-depth look at many of the mailing services covered in the complete study. Although we constantly urge NPOA members to participate in all surveys and thus receive complete copies of the final studies, we know that is not realistic. Therefore, we do the very next best thing and that is to provide all members, regardless of whether they participated or not, with a thorough summary of some of the basic findings contained in the study.

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Conference Keynote Speaker Lisa Marie Platske

Former US Customs Officer to Help
Attendees Tap Their Leadership Potential

Lisa Marie Platske, from Upside Thinking, will deliver the opening keynote at NPOA's 3rd Annual Owners Conference in Orlando, FL April 16-18. You've never met a keynote speaker quite like Lisa Marie. From the piers of New York City as a US Customs Officer to working long shifts during the aftermath of 9/11, she spent 10 years in federal law enforcement, leaving with pride, the nickname "Mary F'ing Sunshine" and a serious education in what it took to be a leader. Lisa Marie brings her background, her education, her enthusiasm and her energy to every presentation. Click here to read more about this exciting conference. 

Michelle Maynor, owner of Interior Graphics & Printing, NPOA member and 2014 conference committee member had lunch with our keynote speaker Lisa Marie Platske while they were both in Southern California last fall. Michelle says: "Lisa Marie is a dynamic, focused woman who asks intuitive questions, even at lunch! She has a genuine interest in helping business owners succeed, and will be a great start to our conference in Orlando this year. Here's a link to her blog to get an idea of how she will connect with us."